How to Effectively Humanize AI Content for Better Engagement

Artificial Intelligence (AI) has become an integral part of our daily lives, with 55% of Americans using AI at least once a day. From wearable fitness trackers to personalized recommendations on platforms like Amazon, AI is reshaping how we interact with technology. In marketing, the use of AI has surged, with 74% of marketers now incorporating AI tools into their strategies. However, while AI can significantly enhance productivity, it often lacks the human touch necessary for engaging content.

Despite the operational advantages of AI, raw AI-generated content can feel impersonal and derivative. It often fails to capture the unique voice of a brand or the nuances of human communication. Research indicates that 86% of marketers edit AI-generated content to ensure it resonates with their audience. Humanizing AI content is crucial to overcoming issues like plagiarism, bias, and the lack of emotional depth.

To effectively humanize AI content, marketers should consider several strategies: 1. **Add Personal Stories**: Infuse your content with personal anecdotes and insights to create relatability. 2. **Incorporate Visual Examples**: Use original visuals to illustrate points and engage readers. 3. **Edit into the First Person**: Shift from third-person to first-person writing to create a more personal connection. 4. **Use Active Voice**: Opt for active voice to make your writing more dynamic. 5. **Fact-Check Everything**: Ensure the accuracy of the information presented. 6. **Get Specific with Prompts**: Provide detailed prompts to AI tools to align the output with your brand voice. 7. **Utilize AI Humanizing Tools**: Leverage tools designed to enhance the human quality of AI-generated content.

Several free tools can assist marketers in humanizing AI content. For instance, Ahrefs offers an AI text humanizer that makes subtle but impactful edits to improve clarity. Writesonic allows users to choose from various tones of voice, enhancing the adaptability of AI content across different marketing contexts. These tools can streamline the editing process, making it easier to produce engaging content.

As AI continues to evolve, the need for humanized content will only grow. By implementing strategies to infuse personal insights and emotional depth into AI-generated content, marketers can create more engaging and effective communication. Utilizing available tools can further enhance this process, ensuring that AI serves as a valuable ally in content marketing.