8 Ways to Use AI for Content Creation in Your Business

AI is rapidly transforming content creation, moving from experimental use to daily integration in marketing workflows. This article explores how businesses leverage AI tools to enhance content development, focusing on key areas where AI has the most significant impact.

AI excels at brainstorming, helping marketers overcome creative blocks. Tools like ChatGPT can generate ideas for blog posts, social media content, and newsletters. Vic from Remotive uses ChatGPT to develop engaging social media and community engagement topics. Shane McEvoy from Flycast Media combines Midjourney with ChatGPT for visually appealing social media posts. AI can also analyze existing content to extract key messages and create engaging posts. For blog content, AI can brainstorm topic ideas based on a broad topic or keyword and context about the blog and company.

AI tools can create content outlines with headings and talking points, providing a structure to guide writing. Michael Maximoff from Belkins uses ChatGPT to generate content ideas and potential structures for articles. While AI-generated outlines can be helpful, they may lack originality and resemble existing articles. Therefore, it's crucial to review and tweak the output to add unique angles and stand out.

Tools like ChatGPT, Jasper, and Writesonic can generate first drafts of content. Verblio's team uses GPT-4 via OpenAI's API to build content sequentially, allowing human writers to course-correct at each step. The process for creating content with AI varies, but the final output should read like human-written content. AI tools still lack the emotional intelligence, creativity, and nuance that make content truly shine.

AI tools can quickly collect, analyze, and consolidate information for research purposes. Christian from AquaSwitch uses GPT-4 to extract data from long reports, saving hours of work. Rebekah Edwards, a content agency founder, uses ChatGPT to significantly reduce content creation time. However, it's crucial to verify the data from AI, as it can hallucinate and provide inaccurate information. Always confirm the data at the source.

AI tools like ChatGPT can expedite keyword research by generating lists of relevant keywords and categorizing them into topic clusters. Ben Poulton from Intellar uses GPT-4 to research and cluster keywords, saving time and money. Beantown Media Ventures' report indicates that keyword identification is a common AI use case among marketers. While some tools like Bard connect to Google Keyword Planner, others like Surfer offer more granular insights.

Platforms like Ziflow, powered by ChatGPT, offer suggestions to improve creative ideas and streamline feedback. Liza Kirsh from Dymapak states that Ziflow eliminates steps during the creative process and reduces project delivery time by 50%. Ziflow can also connect to other apps via Zapier for automated workflows.

AI content editing tools like Grammarly and Notion AI help fix grammar mistakes, typos, and ensure content aligns with brand tone and style. Grammarly allows setting goals to reflect a brand's style guide, while Jasper has a brand voice feature. However, these tools should be used as assistants, not replacements, as they lack emotional intelligence and can sometimes make inappropriate suggestions.

AI-generated content may inadvertently plagiarize existing content. Tools like Grammarly and Copyleaks can check for plagiarism and detect AI-generated content. It's important to ensure content is original and doesn't sound robotic, even if written by a human.

AI tools support every step of content creation but should be used as assistants, not replacements. Human oversight is crucial to ensure accuracy and originality. Megan from Verblio emphasizes the importance of human review to avoid publishing false information. AI enhances content creation, but human judgment remains essential.